AT&T Screwed up the iPhone 5 Launch

I literally…literally couldn't think of anything worse.

I wanted to enrich the experience of opening my own iPhone 5, and make it more special than it already would be. The sales rep retrieved the iPhone I requested…

Then he then proceeded to open the iPhone himself, with his back to me.

My stomach sank. Opening an Apple product is a religious experience. It’s one of the best things about the first day with your shiny new device. He took that from me. I felt like this sales rep had stolen from me. They were stealing from everyone.
 
I took a deep breath, and swallowed the lump in my throat. The sales rep then removed the Lightning USB cord from my box, peeled away the packaging, and stretched out my USB cord between his hands. I looked on, puzzled, as I could see several spare cords the manager had unpacked on the counter.

Then the AT&T rep proceeded to scatter the contents of my iPhone box all over the counter. He peeled off the front and back plastic covers from my iPhone and threw them in the trash. Then he sat the bare iPhone down on the table and pushed it toward his computer.

I can’t believe what I am seeing, and I feel incapacitated to do anything about it. I had been awake all night waiting outside, and I didn’t really have the energy to say anything.

Well dropping it just after opening the box is high up there. A part of the "Apple Packaging Anxiety" scenario list.