↬ WWDC 2014

This year, in lieu of a golden ticket to San Francisco, I had the opportunity to organise a meetup in Adelaide to watch the Keynote live at 2:30am. Not expecting more than a handful of people to turn up at 2am on a weekday morning, I was surprised to have 12 other Apple enthusiasts in town rock up. So with some comfortable chairs set up, enough sugar and Red Bull to keep us awake for at least 24 hours straight we watched the live stream over the Apple TV.


Because these individual blogs have separate RSS feeds you may not have seen this post.

Hey News.com.au, the new iPad Air is not that cheap

Source:  Apple iPad launch wrap up: MacBook, iPad Mini, MacPro, iPad Air and more  — news.com.au (Screenshot taken: 23 Oct, 1:30pm ACDT)

Source: Apple iPad launch wrap up: MacBook, iPad Mini, MacPro, iPad Air and more — news.com.au (Screenshot taken: 23 Oct, 1:30pm ACDT)

The image provided by news.com.au is wrong in that many ways. The story summary is a nice added bonus:

  •  "Nokia steals Apple's thunder with new tablet" — Nokia's tablet reveal was made on the day prior. Stolen thunder? Very unlikely. The only mention of Nokia is in that dot-point.
  • "Tablet wars: who will reign supreme?" — I think a cook off with Chen Kenichi will sort that one out.  Again, no mention of competitor tablets in the article.
  • Isn't actually a summary of the story, primarily link bait. 

[Update: These 'story summary' items are actually links to other articles. Didn't notice it previously. Why they are 'story summary' and link to articles is beyond me.] 

The rest of the article is ok. Primarily a dump of Australian prices and feature overview of the products. Nothing that apple.com doesn't have.

Why did they choose that god awful image? To play with a narrative they want to portray to readers?  Maybe a really really tired editor that had to wake up for the Keynote at 4am?



Just had a look at the article's author's Twitter account…

From a quick Google reverse-Image search the genesis of the photo looks like it was from Gizmodo. The post the image was in speculates about the iPad Air and was posted the day before the event.

There's just 5 [more] things…

I had the same thought after I saw the invite. A little bit of a troll move by Apple if so.

  • Release iOS 6 (or GM and release very soon)
  • the new iPhone™
  • iPod shuffle
  • " Nano
  • " Touch

And 40 minutes of pre-show financials.

Update: Some other things that could be one of the 5 —